One tea offers one chance, Gathering talents at Hanlin
Hanlin International Enterprise Co., Ltd. has insisted in making the best tea drink for more than three decades ever since it was established in 1986. From the tea ceremony house to tea restaurant, Hanlin plays an important role to lead Taiwan tea cultural trend and put a touch of the scholar spirit in tea drink to develop the domestic and overseas market.
The founder Mr. Tu Tsung-Ho is an artist, photographer and best known as a tea mania. Having started from art gallery, Mr. Tu was obsessed by the lingering smell of Taiwan’s high mountain tea and fell into the tea wonderland.
The name Hanlin Tea House was taken for the meaning of “gathering talents at Hanlin” when it was established by Mr. Tu Tsung-Ho in 1986. There are always the good smelled scholar teas offered, also, Hanlin was the first store to offer cold tea drink by hand shaken of the good quality Taiwanese tea to put out Bubble Black Tea, Emerald Green Tea, and later the Pearl Milk Tea that became a sensational and famous tea drink of the whole Taiwan.
”I am proud to say that the tea drink of Hanlin has all been made from the original whole tea leaves” according to Mr. Tu. To conquer the taste buds of Tainan people, it is impossible to scamp and stint the materials because the tea drinkers can tell the taste and quality of the tea instantly. Mr. Tu always blends and roasts the tea by himself since he considers it important the dignity of the tea master. In order to let the taste of the tea much more harmonic, the cost has never been the first thing he thought about. He insists in using the original tea with one-tip two-leaf which is quite different from those who use shredded or cheap tea so as to bring down the cost.
Hanlin has never applied the low price strategy ever since it was established even the group has extended to the operation of bubble tea brand, which is the operation philosophy of the tea house at the innermost layer, said Mr. Tu Tsung-Ho. Having been insisting in quality and passing on the heritage of culture, and then go with the lifestyle to make change and innovation. Mr. Tu is full of confidence to say: “The tea drink culture of Taiwan starts from Hanlin.”
One cup of good tea has reflected the attitude of life. Human beings start from seeking food and clothing, then drinking and tasting tea, at last pays particular attention to the way of life. At Hanlin Tea House the customers will feel the comfortable space of Zen atmosphere and what they taste is the excellent tea selected and roasted by master Tu. Besides, there are delicate and fresh homemade special cuisines to bring luxury enjoyment to the taste buds of the customers.
Mr. Tu Tsung-Ho said: “a wonderful day starts from one cup of good tea.” This can be achieved with excellent tea to taste life and exquisite food to share happy times, Hanlin tea culture will awake the original taste to make life more interesting.